From the technical perspective, the most challenging part was the video gallery on the Home page. To make this gallery work seamless, we needed to combine several technologies at once. We connected our aSNP scroll and DOM elements with Pixi.js and added shaders. The focus of the work was really on revising and optimizing the experience working with videos. We had to make them load quickly and play smoothly on any device, anywhere.
Erin reaches a global audience with her professional work, so we had to plan for a wide variety of devices, connections and experiences. Besides on the Home page there is a small detail we’re really proud of — the aspect ratio change for the homepage thumbnails. It’s a subtle element to make the homepage view feel slightly cinematic in a way, and we thought it was a lot of fun.